How to Get Buy-In to Change

In today's rapidly changing business landscape, digital transformation is no longer an option but a necessity for organizations striving to maintain competitiveness. Traditional industries like manufacturing often encounter resistance to change from teams due to concern with the risks involved.. In this blog post, we share insights from change management expert Paul Vragel, Founder of 4aBetterBusiness. Paul specializes in guiding B2B manufacturing companies through the complexities of digital transformation. By the end of this article, you'll gain a comprehensive understanding of:

  1. The significance of digital transformation in today's fiercely competitive business environment.
  2. The specific challenges that traditional industries, such as manufacturing, encounter when embracing digital transformation.
  3. Strategies for introducing substantial changes within organizations, especially among sales teams accustomed to age-old methodologies, and making them active participants in the digital transformation process.
  4. The importance of respecting employees' expertise, involving them early in planning and implementation, and meeting them where they are.
  5. Real-world examples showcasing the transformative power of shifting from a blame culture to a culture of continuous improvement.
  6. How fostering a culture of continuous improvement and embracing change collectively are pivotal in achieving lasting digital transformation and overall business growth.

The Journey to Change Management

Naval ship near it's completion

Paul Vragel's career took a unique trajectory when he was tasked with leading a transition from analog to digital practices at Newport News Shipbuilding, despite having no prior experience in this area. Through collaboration and innovation, he not only successfully navigated the uncharted waters of digital transformation but also empowered his team to take ownership of their processes, significantly enhancing production capabilities.

Paul's experiences have shaped his core principles for effective change management. He firmly believes that a majority of issues within organizations are deeply rooted in processes and interactions that often differ from official documentation. Furthermore, he recognizes that employees are the true experts in their daily work, and their insights are invaluable in driving meaningful change.

Paul's journey serves as a powerful lesson on the importance of embracing change with inclusion, humility, and respect as guiding values. As we embark on the complex journey of digital transformation, his insights provide invaluable guidance for navigating the path to successful change management.

Teaching Old Dogs New Tricks

Mature woman attending adult college classes

One common challenge in digital transformation is introducing significant changes to sales teams accustomed to decades-old strategies. The dilemma is clear: how can organizations bring these experienced professionals on board with a new way of doing business and make them active participants in the transformation?

One approach revolves around meeting teams where they are instead of imposing change from the top down. Involving employees early in the planning and implementation stages, respecting their expertise, and avoiding a top-down approach that often leads to resistance is crucial to success. By prioritizing the resolution of issues that matter most to those working on the frontlines daily, organizations can expedite their transformation journey, resulting in quicker and more successful outcomes.

Paul's real-world examples, including a remarkable case where a company shifted from a blame culture to an improvement-seeking culture, underscore the tangible benefits of this approach. By fostering an environment where continuous improvement becomes a personal commitment, organizations can cultivate a culture that thrives on innovation and embraces change as a collective effort.

Addressing Resistance and Fears

Hand flipping wooden cubes to change wording from change to chance

One of the primary challenges in any change initiative is overcoming resistance and addressing fears.It’s important to acknowledge employees' fears within the first five minutes of introducing a transformation plan. By validating their concerns and emphasizing that employees are part of the solution, not the problem, organizations can build trust and reduce resistance.

Creating a Compelling Vision

Silhouette of business man holding a vision sign in an office with a sunset background

Creating a compelling vision for change is crucial. By promising increased productivity and growth as a result of the transformation, organizations can motivate their employees to actively participate in the process. This vision offers a clear direction and purpose, making employees feel like valued contributors to the company's success.

Validation and Ongoing Engagement

Multi-ethnic happy employees stacking hands in a pile for team building

Validation and ongoing engagement is another key piece. By actively involving employees in the transformation process, organizations demonstrate that they value their insights and experiences. This creates an environment where employees eagerly share their thoughts and ideas, rather than resisting change. The approach fosters a collaborative atmosphere where continuous improvement becomes a personal commitment, leading to innovation and embracing change as a collective effort.


In conclusion, by adopting inclusive, employee-centric change management strategies and addressing fears head-on, organizations can navigate the evolving landscape of business successfully. Paul's wisdom shines a light on the path toward successful digital transformation and growth. If you'd like to reach out to Paul Vragel visit  If you’re ready to learn more about DMG Digital's initiatives, explore DMG Digital's services here

In today's rapidly changing business landscape, digital transformation is no longer an option but a necessity for organizations striving to maintain competitiveness. Traditional industries like manufacturing often encounter resistance to change from teams due to concern with the risks involved..