Increase brand awareness and market share for U.S. Air Filtration. Grow year over year profitability for equipment and parts by 20%.
We crafted a digital marketing strategy which involved the following:
- Establish USAF as a thought leader in the air pollution control industry through regular blogging and social media posting.
- Improve customer experience by redesigning the website to include an product catalog with brochures, spec sheets, e-books and product videos
- Increase exposure through both SEO optimization and paid advertising strategy. This involved rehauling existing ad campaigns, implementing new search, video, and remarketing display ads, and on page SEO optimization.
- Provide more information on equipment models through animated 3D product demo videos for each product line.
- Educate and build trust with customers by launching twelve new email marketing campaigns.