El Popular Success Story

El Popular was looking for a way to expand their reach to qualified distributors and increase their business.

El Popular partnered with DMG in 2022 to create educational content for distributors and increase their digital footprint through content. 

Digital Transformation - Building the foundation for success

  • Created distributor buyer persona
  • Built out new distributors page on the website just for distributors 
  • Created new learning center with new blog and video content 
  • Captured Page 1 rankings for relevant keyword phrases including “chorizo from manufacturer,” “benefits of chorizo manufacturer,” and “packaged meats and chorizo”

El Popular 

El Popular brand was established in the Chicago area in 1925, and has since become the oldest operating Mexican business in the country.

See the Work

See El Popular's Brand Come to Life With Video 

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